Art and the advertisment

Agustí Fancelli visited the exhibition on 'modern advertising posters' of the end of the 19th Century, at the Catalonian National Museum of Art. He recalls that at the time "advertising was art. It was an art that attracted the artists of the time because it allowed them to leave the darkened rooms of the museums and open up to the light of the streets and speak to everyone on equal footing regardless of class distinctions. The first mass advertisements were considered an opportunity to put old aesthetic clichés to rest, and to plunge for the first time into the unexplored territories of daily life. It was an authentic revolution, difficult to imagine today. ... Santiago Rusiñol, Ramón Casas, Alphonse-Marie Mucha and Maxfield Parris paved the way for avant-gardists: Andy Warhol existed in the same line as these visionaries and pioneers."

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